Sunday, November 18, 2007


MASALA CHAI is a creative collective that features South Asian Art & Design from around the world.

Pavitra Mohan 29, hails from Chennai, India . She has a curatorial background with a higher diploma in Arts Management from La Salle College of Fine Arts , Singapore. After spending 4 years studying and working with an artist management firm in Singapore,Pavitra returned to India and explored a handful of options , from working for a non-profit organisation to freelance writing and a short stint with an art gallery. Her passion lies with discovering offbeat talent in the Arts & Design field and thats how MASALA CHAI was born.Pavitra has her finger on the nerve of the country’s culturescape. The website explores a colourful cache of artistic talent that is South Asian. 

The idea was to scour the web for sub-continental art that was innovative and broke the 'brown' mold. In 2007 November, the website/ blog was started with a collection of bookmarks and today MASALA CHAI showcases over 350 artists and designers. 

MASALA CHAI HAS MOVED! please visit 


  1. This is just one of the blogs i keep coming back to, check on the amazing art in South Asia. Being a South Asian Artist, myself, I keep checking on the new Trends our people create!

  2. Hi pavithra, u done good job... nice and creative works.. my name is kannan (Brand Designer), nw i'm in Qatar..anyway wish you all the best.

  3. A superb blog :)
    All the Best to you!

  4. Hi Pavithra, love your new creations. Will visit your store when I come down to India. Please give me the address.

  5. Cant wait to visit your store! Hope to pick up some wedding gifts :)

  6. Namaste.

    really good to see a get-together of so many art forms at one place.
    keep growing...

  7. Very nice blog Pavitra. Love your design, your selection and how you are putting things together. Great job!