Saturday, March 8, 2008

Arti Sandhu




"The Alphabet series began as an impulsive response to my experience of coming home on a yearly visit to Delhi in 2005. Each year I would suffer pangs of homesickness and nostalgia that made my visits to India and the photographs I took during that time extremely crucial to my existence for the rest of year. After having spent many months not speaking any Hinglish, each year I would experience a sudden shock of having to relearn this hybrid language and the nuances that go with it. The classic symptoms of migrant nostalgia were also at play where in my photography I would favor the old over the new, the localized global over completely global - which in my case meant preferring handpainted signs over the digital versions, or the ambassador over a Honda."

Arti Sandhu studied Fashion at NIFT, Delhi. She currently lives and works in Chicago . You can find more of her very cool work here.

6 comments:

  1. Amazing!
    I love Indian pop art (if I may call it that!)
    Had seen Aarti's work on Flickr earlier,
    so good to see it here on masalachai!

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  2. Kangan,Indian pop art it is ! I think I tend to pick out art inclined that way .

    Bhumika, Glad you like it :) I can't wait to see more of her work.

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  3. I love the colours and can totally identify with her "pangs of homesickness". This is a really nice series and very good for India's pop art in general :)

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  4. Kitschy! Love the 'way to upstairs' ;)

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  5. Vindy : Yeah I loved the colours too , they're very fun.

    Bhavna : LOL ! & 'refrigerated cold water'.I love this country .

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